Greater Los Angeles Zoo Association (GLAZA) is a private, non-profit organization whose primary role is to seek and provide financial support for animal welfare, animal species conservation, capital projects, Learning & Engagement, community outreach programs, and marketing at the Los Angeles Zoo, and GLAZA’s operations.
The Challenge
Greater Los Angeles Zoo Association required marketing and brand identity support across a variety of different programs. Each program has a unique look and feel to appeal to specific audiences and the supporting marketing materials needed to be robust in the information it provided, pleasing to the eye, and ability to be distributed digitally or mailed out.
The Solution
We helped create different brand identity solutions for several of GLAZA’s programs. Designed templates for specific recurring events that could easily be replicated and refreshed with new content and also created a multi tiered step brochure that provided a large overview at a glance for all membership tiers available.
