AirWeigh

Honoring the past

while designing for the future

Brand Identity

The Challenge

Refresh brand identity to be more modern and forward facing while respecting the past and where the company came from.

The Solution

We referenced an old business card that AirWeigh had on file and cleaned up the symbol showcased on that card. We integrated the symbol into the word mark and made it easier to apply across different context.

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AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

AirWeigh provided some examples of business cards they had pulled out of their archives and we immediately noticed the potential of the triangle shape shared among the cards. We ended up iterating upon the existing triangle shape to match with the updated type face so that it could be integrated as the letter ‘A’ but also stand alone as AirWeigh’s logo mark. We also chose to make the overall mark bold and sturdy to point back to what the company helps customers do — weigh heavy objects.

No items found.
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The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

The Icon

We honestly got lucky that the existing symbols being used were triangles and that the name of the company started with the letter ‘A.” We modified the mark to work with their two primary colors as well as stand alone as a single color mark on dark or light surfaces.

No items found.
Before
After

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