FSD: Robot Nation

Fostering creativity and innovation

through science and robotics

The Challenge

Robot Nation needed a brand identity that not only appealed to students, teachers and parents but also had the ability to represent all of the different grade levels participating in their competition. The identity also needed scaleable reproduction across mediums from posters and banners on medals and trophies.

The Solution

We took the concept of building robots quite literally and developed a modular system in which various marks could be created for different grade levels as well as events. The system is highly customizable but also maintains one signature look that will never vary to maintain brand consistency.

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Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

Each robot is composed of the optical units, head, torso, and leg units. Acting as an exquisite corpse of sorts, a plethora of unique robots can be built and used as a representative either for grade levels, specific competitions, or event staff variations. Using a system like this not only speaks to the nature of the competition itself – kids building robots that compete with each other – but also helps to create consistency across the brand.

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